There’s a certain admiration I have for the Australians. They stick to their guns. Premium is the message and premium is the product. They ploughed on through a massive down turn in exports, not helped by the strong Aussie dollar and a global recession; coming out the other side with a stronger domestic market and a quality driven, pioneering wine industry ready to re-explore exports. Looking at the latest export report from Wine Australia; value is outstripping volume: it increased 15% to $2.56 billion versus an 8% rise in volume to 811 million litres. The average value of exports is also rising, sitting at $3.16 per litre; the
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